Sharing adult photos was recently banned on Tumblr. What does this mean for the social media juggernaut´s loyal users?
Established in 2007, microblogging and social media company Tumblr quickly grew into a hallmark platform for aspiring bloggers and writers. From the get go, the online community saw Tumblr as a diamond in the rough, as it gave users all the freedom and creativity in the world to produce their own content.
Tumblr was also known for its substantial amount of adult material-- in fact, 2013 studies show that 22% of the website's traffic contained pornographic content. This was lauded by the online community, especially by those who thought of Tumblr as a hotspot for anything NSFW.
The tides have shifted
In 2018, Tumblr announced that it will ban all posts containing pornographic material or any other content depicting nudity, after multiple instances of child pornography were reportedly discovered on the site. It will supposedly rebrand and steer away from NSFW content. Big Yikes.
The Tumblr community naturally did not take it lightly, and went as far as saying that Tumblr should have focused on “banning all forms of hate speech and dealing with spam bots” instead. According to marketing intelligence firm SimilarWeb, Tumblr traffic plummeted by almost 30% after banning all adult content.
Why were people not happy about the decision?
Simple. A lot of adult cam models have already built their respective audiences using nudes as their main product, all of which thrived with the popularity of monetized premium content for private photos and videos. Tumblr essentially removed this “Build a PayWall” privilege from them. Despite the sizable decrease in Tumblr´s user base, the company continues to take a firm stance on the issue. Instead, the company mentioned that it will focus on creating algorithms that will lead to more “welcoming content” for its users.
What Does This Mean for Sharing My NSFW Content?
Yes, Tumblr´s adult content is gone and it's only a matter of time before everyone accepts that the website will never be the same. In any case, why should you be worried when we are constantly seeing new sites popping up trying to recapture the magic that Tumblr once had? You have a lot of options, including Snapchat, Instagram, and OnlyFans. All these platforms allow users to share adult content with very few restrictions. If you think you´re the type to enter the adult content game, or you simply wish to share private photos with significant others, we recommend that you make sure it is shared in a safe and secure manner. The Keepsafe Photo Vault provides an encrypted app that can be a great resource for sharing private photos without all of the risk involved with some of our favorite photo sharing apps.