In December of 2018, Tumblr adult content was banned from the platform which sparked a huge change in the apps user base. At one time, Tumblr was frequently mentioned in the same sentence as Facebook, Twitter and Instagram as one of the fastest growing social networks out there. Tumblr had developed a reputation for their wide open rules for posting adult content, which differentiated the platform from most of its competitors out there. In 2014, Tumblr was growing at a healthy rate of 32% and increasingly adding users to their platform.
Fast forward to 2019 and Tumblr is seeing its users grow at a rate of just 4%. A staggering 28% dip in just five years! So what happened? Well, Tumblr introduced a huge policy change in December of 2018 that would have mixed reviews and have many loyal users abandoning the platform for other alternatives.
In December of 2018 Tumblr introduced a brand new initiative that shocked many of its users. Tumblr adult content was completely banned from the site. This was a major shift for the platform as it had grown a reputation for NSFW photos and an open community for users to share private photos. In the months leading up to this decision, Tumblr had its apps removed from the app store due to reported child pornography on the platform. Tumblr adult content has become a hot spot for people to take advantage of their relaxed restrictions on content, and ultimately they paid the ultimate price by having their apps removed from the app store. By banning all NSFW photos and tumblr adult content, it was clear that Tumblr was looking to improve their image and be known for more than just a hot spot for adult content.
Immediately after Tumblr banned adult content, users started to see their posts flagged and ultimately removed due to the new policy changes. While most people agree with the morals behind this decision, this decision still came with some severe backlash from its loyal community that had built their audience using Tumblr adult content. The new Tumblr policy banned any and all NSFW photos in their desperate effort to clean up the platform.
Before the policy was put into place, it was reported that only 1% of all Tumblr adult content was put up specifically by adult content producers. However, the platform became a hot spot for consumers of adult content with over one quarter of all users accessing the app to look at adult content. The site became increasingly popular for adult cam models to help market their premium content, and hide private photos and videos behind a paywall for their fans.
One year has passed since Tumblr adult content has been banned from the site, and early reports show that the Tumblr user base continues to decline. In a blog post announcing the Tumblr ban on adult content, the company describes their ambitions to create a better and more positive experience on Tumblr. In the article, they take a firm stance stating that there are plenty of adult content sites on the internet, and Tumblr is happy to concede defeat to them. Instead, all Tumblr adult content will be removed while they will spend time focusing on how to create a more welcoming community for their users.
Alternatives for Sharing NSFW Photos and Content
As noted in the blog post announcing the banning of Tumblr adult content, there is no shortage of adult content sites out there. Since Tumblr adult content has been banned, we are constantly seeing new sites popping up trying to recapture that magic that Tumblr once had in the adult content game. There is a heated debate on both sides regarding the availability of NSFW photos and content on the internet, but the most important thing to consider is your safety and personal security.
For those of us that are looking to share NSFW photos with friends or significant others in a secure and safe environment there are much better alternatives out there. The Keepsafe Photo Vault provides an encrypted app that can be a great resource for sharing private photos without all of the risk involved with some of our favorite photo sharing apps.